During class we watched the film Helvetica. The film is a full length documentry on typography, design, and visual culture. The film goes into all of the prolific effects the typeface has had on the world in the past 50 years. The film disects the areas of design, advertising, psychology, and communication. Helvetica interviews numerous respected designers such as Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones to name a few.
Helvetica was created by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. Europe in the 1950s was seeing a revival of sans-serif typefaces. The typeface was introduced during a peak in popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared everywhere from logos to fine art. .
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