I had no idea who was responsible for so many of the well designed apple products until we watched "Objectified". Jonathan Ive is senior vice president of industrial design at Apple inc. He is the lead designer of the iMac, powerbook g4, macbook, unibody macbook pro, ipod, iphone, and ipad. All of which are extremely elegant, fully functional designs. All of these products really speak to what design should be about. All of the subtle nuances that he speaks of not only serve to make their products more visually appealing but increase the products lifespan and functionality. Ive designs products not for the sake of them being "designer" so as to increase revenue, but because thats how it should be. Ive has numerous awards and recognitions and has the credit of designing some of the most widely recognizable products int the western world.
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